Monthly Archives: October 2010

More Important Than Marketing, PR or Sales Skills

Paraphrase Einstein and one could say ‘most people say that it is the intellect which makes a great destination marketing professional. They are wrong: it is character.’

Politicians, corporate executives, movie stars, athletes… are all having their character questioned now a days. That’s probably why a speaker at Rotary spoke on his character initiatives. My devotions had a three part series on character. And our minister shared the original lesson on character.

We’re scrutinized often and we should be – we work with tax dollars. We can create the best ad, attract the largest conference ever, or get that travel writer to pen a cover story on our destination, but in the end, none of those make a great professional. Character does. The way my pastor shared it – October’s Five @ 5:

1. A man or woman with character makes integrity a priority. You’ve heard it before, “Integrity is what you do when no one is watching.” There is a key benefit to having integrity. You enjoy the freedom of a clear conscience!

2. A man or woman with character follows God’s standards. Many of us go through life with chalk on our toes from standing too close to the line between right and wrong. Move away from the line (to the right side) and save on cleaning products for your shoes!

3. A man or woman with character maintains an honest heart. The heart is the source of speech, thoughts and actions. Guard your heart and you’ll guard your speech, thoughts and actions. You won’t have to maintain a facade which takes energy and yields consequences.

4. A man or woman with character doesn’t undermine others with words or inflict harm on others. Do you spy or seek out things to say about another person? Do you inflict harm on others – and not necessarily physical harm. Remember to look at yourself before criticizing others.

5. A man or woman with character doesn’t hold grudges. Ah, the ole ‘vengeance is mine sayeth the Lord’ point. Just before that though we’re reminded to “give thought to what is honorable in the sight of all.”

“He (or she) who does these things will never be shaken.” That’s comforting!

(Originally posted October 2010)