When you climb onto the lap of our joyful Tourism Santa Claus, what will you be asking for? Okay, beyond the obvious three: a raise for you, a sold out year in your hotels at an elevated ADR, and peace on earth between your hotels and the DMO.
On this months’ Five @ 5 – the Tourism Christmas Wish List. These five marketing tools have been the hot items discussed and presented at fall conferences. Should Santa deliver one of these in your stocking, your destination could see increased visitors and you could realize a little progress towards the first two wishes above.
1. A dressed up website. “The internet will play a bigger role in 2009.” Bigger? 94% of North Americans research, plan and book their vacations online. If it’s been years since you’ve updated your site, look to do it soon. What do you dress it up with?
2. Video on your website. All reports are Google and Yahoo! are searching more for sites with videos. Add an inexpensive video to your site and increase the chances of search engines moving you closer to the top.
3. Podcast available through your website. In addition to the printed visitors guide, you will want to make a podcast available through your website. Visitors download the message to their MP3 player and listen to your recorded narrative about your community. Others have recorded a guided tour as a podcast.
4. An introduction to social media. Use online marketing and media to build brand advocates for your community. Pictures on Flicker, videos on YouTube, user comments on your website, blogs… it’s not just pretty printed brochures anymore
5. Any Peter Drucker book. “The dean of this country’s business and management philosophies” according to the Wall Street Journal. Help yourself and your organization with some continuing education.
If the jolly old elf doesn’t deliver under the tree, let me know. I would welcome the opportunity to discuss how we might be able to help. If we don’t chat, best wishes for a very Merry Christmas and a prosperous new year! May you find peace through the ultimate gift of love found in a manger!
(Originally posted December 2009)