Monthly Archives: November 2014

12 Tips to Grow Your Email List and Grow Your Business

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a collection of list growth ideas! Here’s a dozen ideas to grow your list and take your email marketing to the next level!

Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes. Now to the list:

Email Marketing Image

1. Use a paper sign-up sheet. Set at the counter a legal pad with First Name, Last Name and Email Address across the top.
2. Ask face-to-face. Train yourself and your employees to always be asking prospective contacts to sign up.
3. Look at your database. Don’t overlook the obvious. You probably already have a database of contact who would love to join your list. As them to sign up.
4. As your family and friends. Look to your personal network to kick start your list growth.
5. Put a fish bowl on your counter. Maybe customers won’t write an email address on the legal pad, so give them an incentive to drop in a business card to join your list.
6. Over the phone. When you are speaking to a client, ask them to sign up.
7. Sandwich Boards. Using a sidewalk sign or sandwich board to bring in foot traffic? Tell passersby about all the great info, discounts, and news they’ll find by signing up for your emails.
8. Add a sign up link to your email signature. Get more exposure for your email list by including a link in your regular emails.
9. Use a brochure. Giving out flyers, flyers, or pamphlets at the store or the office? Let people know your emails are the best source for up-to-date information.
10. Run an ad in the paper. Get the most out of your print advertising investment. Tell people to visit your website and join your list!
11. Run an in-store raffle. Raffle off a prize your customers will love and collect email addresses in the process.
12. Offer a coupon. They go to your site to print the coupon. Before they are able, they provide a name and email address.

Those are a lot of measurable benefits of email marketing. Of course, I recommend that email marketing be an important part of your marketing mix – not the only ingredient in it. However, if you’re not incorporating email into your marketing plan, then you’re missing out on a number of benefits that can improve your overall sales and user engagement for a very low overhead cost and, in many cases, a very limited amount of time and effort. If you’re not continuously adding contacts to your database, you’re missing out on a way to grow your business.

10 Step Promotional Plan to the Most Success Ever

You have a great promotion. Buy one, get one half off (or free.) 45% off in celebration of your 45th anniversary. Or certain percentage of purchases are returned to local schools. But what’s the promotional plan around it? A post on Facebook and a tweet but crickets. Try the newspaper again?

Let’s look at an easy, 10 step plan to help you execute the promotion and have the most success ever!

Step 1: Create signage. Something to put on the door(s) to your store, hotel or attraction. If you’re a restaurant, also include table tents. Have signage at the counter(s). Signage in hotel rooms or on the doors to the indoor pool. Put a sign next to the hand dryer in the restroom. Where ever your customers may be able to see a sign, hang, post, mount, place a sign.

Step 2: On Facebook, ask people to join your email list to get a special offer. Include a link to your sign-up form.

Step 3: Email your customers announcing your special offer. Let your customers know about your special offer and why they should act on it.

Step 4: On Facebook, remind people they still have time to get your special offer. Post a relevant image to your Facebook Page with the following status (be sure to include a link to your sign-up form): “There’s still time to get our special offer. Join our email list to get it sent to your inbox. ”

Step 5: Send an email reminder just before your offer expires. This is it. Your offer is almost up. Let your contacts know this is their last chance to take advantage of it.

Step 6: Be sure to ask new customers to join your email list while they’re in your store. This way you’ll be able to keep in touch with them!

Step 7: Send a “Thank You” email to your customers. It’s time to say “Thank you!” to everyone who took advantage of the special promotion. Expressing your gratitude goes a long way in creating long lasting
customer relationships. You can even send along another offer they can use later so you get people back to the store.

Step 8: Post on Facebook a “Thank you!” Post an image of you and your staff to your Facebook Page with the
following status: “Thank you for shopping with us.”

Step 9: Send a bonus coupon or reward to the customers who redeemed your offer that can be used at a later date. This could either be a part of the “Thank You” email (Step 7), handed out to them directly when they are in your store, or a fourth email after the “Thank You” email.

Step 10: Send a survey to your email contacts to find out what they’re interested in so you can keep them engaged all year long.

Okay, that last one may be more in preparation for the next promotion, but it’s also relevant information to let you know if your customers really appreciated the special promotion or not. Of course your cash register should indicate that as well!

Signage, three emails, three Facebook posts and a survey. You’re on your way to the most success ever!