You have a great promotion. Buy one, get one half off (or free.) 45% off in celebration of your 45th anniversary. Or certain percentage of purchases are returned to local schools. But what’s the promotional plan around it? A post on Facebook and a tweet but crickets. Try the newspaper again?
Let’s look at an easy, 10 step plan to help you execute the promotion and have the most success ever!
Step 1: Create signage. Something to put on the door(s) to your store, hotel or attraction. If you’re a restaurant, also include table tents. Have signage at the counter(s). Signage in hotel rooms or on the doors to the indoor pool. Put a sign next to the hand dryer in the restroom. Where ever your customers may be able to see a sign, hang, post, mount, place a sign.
Step 2: On Facebook, ask people to join your email list to get a special offer. Include a link to your sign-up form.
Step 3: Email your customers announcing your special offer. Let your customers know about your special offer and why they should act on it.
Step 4: On Facebook, remind people they still have time to get your special offer. Post a relevant image to your Facebook Page with the following status (be sure to include a link to your sign-up form): “There’s still time to get our special offer. Join our email list to get it sent to your inbox. ”
Step 5: Send an email reminder just before your offer expires. This is it. Your offer is almost up. Let your contacts know this is their last chance to take advantage of it.
Step 6: Be sure to ask new customers to join your email list while they’re in your store. This way you’ll be able to keep in touch with them!
Step 7: Send a “Thank You” email to your customers. It’s time to say “Thank you!” to everyone who took advantage of the special promotion. Expressing your gratitude goes a long way in creating long lasting
customer relationships. You can even send along another offer they can use later so you get people back to the store.
Step 8: Post on Facebook a “Thank you!” Post an image of you and your staff to your Facebook Page with the
following status: “Thank you for shopping with us.”
Step 9: Send a bonus coupon or reward to the customers who redeemed your offer that can be used at a later date. This could either be a part of the “Thank You” email (Step 7), handed out to them directly when they are in your store, or a fourth email after the “Thank You” email.
Step 10: Send a survey to your email contacts to find out what they’re interested in so you can keep them engaged all year long.
Okay, that last one may be more in preparation for the next promotion, but it’s also relevant information to let you know if your customers really appreciated the special promotion or not. Of course your cash register should indicate that as well!
Signage, three emails, three Facebook posts and a survey. You’re on your way to the most success ever!