Category Archives: Economic Development

6 Reasons To Think Mobile

“Because Google says so” apparently wasn’t a good enough reason for a client’s CEO to say yes to making his websites mobile-friendly. We were reviewing a client’s web presence and one of the first things we noticed was that none … Continue reading

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A Logo Is Not a Brand

Casper, Wyoming, has “released a new brand” OilCityWyo.com announced last week. It would have been okay if it was just poor wording that a business or destination could release a new brand. But it was aided by the destination marketing … Continue reading

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It’s Legislative Season – How to Play a Role

Like Memorial Day marks the unofficial start of Summer, last night’s State of the Union Address by our President marks the unofficial start of Legislative sessions, not just in Washington D.C., but in capitals in every state. How are you … Continue reading

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Tourism Industry Undervalued – Needs Repect

At a recent town hall meeting, Oklahoma Lt. Governor Todd Lamb made a pretty good case that the tourism industry is one of, if not the most undervalued industry. “Few grasp the tourism industry’s impact on Oklahoma. They don’t realize … Continue reading

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The Fifth P of Marketing

A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out … Continue reading

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Reminder: Tourism IS Economic Development

Another community leadership group has asked me to speak about tourism and it’s impact to the businesses and entities the classmates represent.  No problem.  Do it all the time and am happy to do so!  What shocked me was the … Continue reading

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