Experience

  • Conceptualize, design, implement, and manage meaningful content across multiple platforms for numerous clients. Campaigns include content marketing, social media, email marketing, public relations, and broadcast. Campaigns drive engagement, retention, and leads. Manage multiple projects at a time.
  • Control overall client images across all marketing collateral in electronic formats, including online.
  • Identified key performance indicators and established reporting standards to track advertising effectiveness for clients.
  • Developed strong social media presence across Facebook, Twitter, and/or Instagram, for 17 brands. Ensured each brand maintained its own individual voice and targeted the right audience.
  • Lead the design of eight websites. On two, translated newly defined brand guidelines into a compelling and engaging web presence.
  • Developed search optimized content for 11 websites, writing site copy, many blog posts, and promotional messages.
  • Weekly blogger on marketing and customer service trends and best practices. Highly read on subjects. Blog named Top 15 Tourism Marketing Blogs And Websites To Follow in 2018 by Feedspot.com.
  • Conceptualized, designed, and implemented research-based advertising campaigns promoting the Norman (OK) and Olathe (KS) tourism industries that resulted in increased tax revenues for both cities and higher hotel occupancy rates.
  • Developed broad range of marketing materials including articles, brochures, press releases, newsletters, and presentations.
  • Led the Norman Convention and Visitors Bureau through a ‘brand-realignment’ process establishing a research-based mark and corporate identity for Norman and the CVB. The ‘re-branding’ included advertising conceptualization. The logo received an ADDY award through the Oklahoma City Advertising Club.
  • Analyzed all aspects of both Norman and Olathe Convention and Visitors Bureaus. Re-engineered human resources of the Norman CVB. Reestablished goals and benchmarks for sales staffs and departments. Developed and implemented goal and sales-based marketing plans. In Norman, adopted international reporting standards. FYE 2013 room nights sold and serviced posted best results in CVB history.
  • Established community partnerships leading to increased visibility for the CVB through the Sooner Mall and a Wayfinding Signage Plan implemented by the City of Norman.