Tag Archives: city relations

It’s Legislative Season – How to Play a Role

Like Memorial Day marks the unofficial start of Summer, last night’s State of the Union Address by our President marks the unofficial start of Legislative sessions, not just in Washington D.C., but in capitals in every state. How are you … Continue reading

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Trending Now… Trends

It’s the most wonderful time of year… for #trends. You know, the speculations and forecasts of initiatives one must undertake next year to keep up with the Joneses. There are marketing trends and social media trends; e-mail marketing trends, content marketing … Continue reading

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Tourism Industry Undervalued – Needs Repect

At a recent town hall meeting, Oklahoma Lt. Governor Todd Lamb made a pretty good case that the tourism industry is one of, if not the most undervalued industry. “Few grasp the tourism industry’s impact on Oklahoma. They don’t realize … Continue reading

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The Fifth P of Marketing

A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out … Continue reading

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We work in the NOW world

I live in Norman, Oklahoma.  There’s a small university here and the University of Oklahoma is pretty good at football.  The Sooners played Alabama in the Sugar Bowl two weeks ago.  (A Thursday evening.)  While friends were relishing the upset … Continue reading

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Town and Gown Relationships for Destination Marketing

In completing my Certified Destination Management Executive (CDME) through Destination Marketing Association International (DMAI) I had the opportunity to draft a paper on Town and Gown Relationships for Destination Marketing. What follows is the executive summary and excerpt of the … Continue reading

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The Fifth P of Marketing

Remember the Four Ps of Marketing?  Product – Price – Placement and Promotion.  It’s the Marketing 101.  Last time I shared how it’s the core of what we do – destination development (Product), drive hotel rates (Price), advise on the … Continue reading

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