Tag Archives: convention sales

A Logo Is Not a Brand

Casper, Wyoming, has “released a new brand” OilCityWyo.com announced last week. It would have been okay if it was just poor wording that a business or destination could release a new brand. But it was aided by the destination marketing … Continue reading

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Trending Now… Trends

It’s the most wonderful time of year… for #trends. You know, the speculations and forecasts of initiatives one must undertake next year to keep up with the Joneses. There are marketing trends and social media trends; e-mail marketing trends, content marketing … Continue reading

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12 Tips to Grow Your Email List and Grow Your Business

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a … Continue reading

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Five Things You Should Be Doing on Social Media But Aren’t

Social media… the marketing world never paid attention to it in the late 90s when GeoCities and SixDegrees were starting.  We didn’t engage with MySpace in the early 2000s.  But then Facebook happened.  It hit 200 million users.  Then 400 … Continue reading

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DMAI Convention Summary

If you weren’t able to attend the annual gathering of destination marketing professionals at DMAI’s international convention, that’s okay. I have a summary for you. It seemed like last year’s DMAI convention had a recurring theme or two strung between … Continue reading

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Town and Gown Relationships for Destination Marketing

In completing my Certified Destination Management Executive (CDME) through Destination Marketing Association International (DMAI) I had the opportunity to draft a paper on Town and Gown Relationships for Destination Marketing. What follows is the executive summary and excerpt of the … Continue reading

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The Marketing Voices in Your Head

What’s the motivating slogan that runs through your head pushing you up the hill at the end of your run, ten more minutes on the elliptical, or three more reps of lifting weights? Right now I’m using Saucony’s “Find Your … Continue reading

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