Tag Archives: hospitality

Takeaways from the Oklahoma Conference on Tourism

Another VERY informative Conference on Tourism put on by the Oklahoma Travel Industry Association. I heard many co-conference attendees exclaim, “Information Overload!” Great appreciation to Debra Bailey and the Board for putting together such a great day of education. So what were the … Continue reading

Posted in Customer Service, Destination Marketing, Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

A Logo Is Not a Brand

Casper, Wyoming, has “released a new brand” OilCityWyo.com announced last week. It would have been okay if it was just poor wording that a business or destination could release a new brand. But it was aided by the destination marketing … Continue reading

Posted in busimess, Customer Service, Destination Marketing, Economic Development, Marketing, Small Business, Sports Marketing | Tagged , , , , , , , , , , , , , , | Leave a comment

Trending Now… Trends

It’s the most wonderful time of year… for #trends. You know, the speculations and forecasts of initiatives one must undertake next year to keep up with the Joneses. There are marketing trends and social media trends; e-mail marketing trends, content marketing … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Tourism Industry Undervalued – Needs Repect

At a recent town hall meeting, Oklahoma Lt. Governor Todd Lamb made a pretty good case that the tourism industry is one of, if not the most undervalued industry. “Few grasp the tourism industry’s impact on Oklahoma. They don’t realize … Continue reading

Posted in Destination Marketing, Economic Development, Marketing | Tagged , , , , , , , , , , , | Leave a comment

How To Create An Exceptional Experience

While it appears as if the need for customer service is going away, eventually the consumer has to have human interaction. We in destination marketing know a traveler can make a hotel reservation and book a flight online. They can … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment