Tag Archives: new year resolutions

Resolve for a Better Business in 2015

How’s that new year’s resolution going? Many of us are on our annual quests to better ourselves through resolutions. Seven days in… cut extra spending? Still exercising? Seven days without a cigarette? Keeping up with your read-through-the-Bible-in-a-year program?

New-Year_Resolutions_list

What about our business? While we’re spending time reflecting on how to turn over a new leaf personally, perhaps we spend time considering resolutions for our business. In 2015, how can our business:

Lose Weight / Save Money… how can we run a more efficient operation? If there’s one way to trim the fat, perhaps that could mean cost savings. As the employees. As they work day to day, they probably have an idea or two.

Be Smarter… are you investing in continuing education for you and your employees? Resolve now to allow for every staff member to attend a seminar or conference this year to help them gain insights and work smarter this year.

Spend More Time With Friends/Family… how can you reconnect with a lost customer? How can your sales staff keep in touch with clients better. It’s said it takes six “touches” to keep your business top of mind. Plan now how what those six touches will be this year.

Those are the most popular resolutions. How about these additional six for your business this year:

Improve Customer Service… businesses can ALWAYS be working on improving their customer service. Here’s some tips to consider.

Be Friendlier… perhaps this falls under improving customer service, but make 2015 the year the staff greets customers more cheerfully, remembers names, or heck, just smiles more.

Operate with Honesty and Integrity… not suggesting you’re not today, but do you always follow through on your promises? When a customer calls to get information or complain, do you answer honestly? Gain trust in staff and customers. Be the company of integrity.

Improve One Thing This Year… Is that product long overdue for a new feature? Could the store front be given a freshener? Website need updated? Is it mobile friendly? Could there be an easier way for your customers to pay you?

What are your ideas for a “business resolution”? I would love to hear your comments and suggestions. I’m sure there are more than the nine I thought of while on the elliptical. Yep, I have about 20 pounds I could loose!

Thanks for reading.

Trending Now… Trends

It’s the most wonderful time of year… for #trends. You know, the speculations and forecasts of initiatives one must undertake next year to keep up with the Joneses. There are marketing trends and social media trends; e-mail marketing trends, content marketing trends, website trends and even customer service trends.

We were recently reminded that perhaps we need to not worry about the “next big thing” and get back to the basics. These 32 Marketing Tips are great, but what if we got back to the very basics of business, people relations, and simple kindness? Customers might find us and our businesses more pleasing. We might have lower stress, and 2015 might be the best year ever.

New Year 2015 Loading Background,happy New Year Template

Smile. We’re stressed. We’re busy. We have a dozen things on our mind when we greet that customer. They don’t care. They want to be treated like they are the only agenda item that day; the only thing on your mind. Heck, maybe they’ll smile back and make your smile genuine!

Be Positive. Whether you are positive or negative, the situation doesn’t change. So we might as well be positive. Our cultural conditioning teaches us to find flaws and problems at all times. Shift from fault-finding to appreciation-finding.

Compliment Someone. Give genuine, personal compliments. You are so kind with co-workers. You listen so well before assisting the visitor. “I like how you remember everyone’s birthday.” You compliment every co-worker each week, it’s gonna be a very positive work environment!

Write A Note. Don’t type it. Write it. Do you remember pens, paper, envelopes, stamps…? Hand write a thank you note, or a compliment. It’s far more personal than an email or text. And the positive impression is far greater!

Let Someone Merge. Hold a Door Open. You remember common acts of chivalry for us guys, kindness for the ladies. Be a Scout and “Do A Good Turn Daily”!

Pick Up A Piece of Trash. You’ll make your city look better. You’ll make the front of your business look more inviting. Disney managers carry trash tongs. They recognize it’s everyone’s responsibility to keep things tidy. You can’t rely on the ‘wind sweeping down the plains’ to sweep the sidewalk or parking lot.

Be On Time. It’s respectful and courteous to with whom you are meeting. It’s less stressful on you.

Pray For Your Customers and Business Partners. It’s said “As long as there are tests in the classroom, there will be prayer in school.” Well, as long as there is stress in operating a business, there will be prayer. We are instructed to pray – “in every situation, by prayer and petition, with thanksgiving, present your requests to God.” Of course we’re thankful for customers and business partners! Why would we not want to petition for blessings upon them?

They’re simple. They’re easily forgotten in today’s hustle and bustle. Put on that smile again. Be kind. Write a compliment. Keep things tidy. Staff morale will improve. Your business team will be strengthened. Customers will want to come back. And your business will stay healthy.

Something to add? Leave your comments below. Thanks for reading.

Another Cliche New Year Read

Well not really.  New Year.  Resolutions.  Blah.  Blah.  Yuckity yuck.
 
I don’t make resolutions.  Heck, I’ve already had a soda this year.  (More than one if you count Dr. Pepper 10.)  I’ve gone a day without kissing my wife and left the office without addressing all the new emails in my inbox.  I know by January 2 or 3 resolutions are by the way side.
 
But then again I’m reminded that really the problem is we come out of the blocks January 1 in a sprint when this whole new/better you thing is a marathon over the year.  And it’s okay to stumble out of the blocks just so long as we keep going!
 
Here’s thoughts on how your entire year can be better.  Not just the first week or so.
 

Learn More… What book are you going to read this year?  And not a teen supernatural fiction.  One that is going to help you in your profession.  I have 14 identified that I want to read.  This year I’m gonna read one of them.  First up is Getting Things Done by David Allen.  Others that peak my interest are Destination Marketing Organizations Bridging Theory and Practice by Steven PikeMarketing in Leisure and Tourism by Patricia Click Janes  and Marketing Outrageously by John Spolestra.  I’ll put the entire list on my website.

There’s also tons of research and you don’t really need to dig for it (or pay).  It comes to your inbox.  US Travel Association sends a weekly news brief.  Every other issue or so has a story on research, trends or an industry study.  I also like Lou Taverna’s Hospitality Newsmaker Alert.  Again, periodic research or trends.  The third I like is TripInfo.com’s Internet Travel Monitor.  The Marketing & Research and Technology Bits are great!

Relate More… That thing in your hand does something really cool and it’s not Angry Birds.  It allows you to talk to someone miles away.  Hear their voice.  Laugh with them.  Pick up the phone and call someone once a week.  Not just old friends too.  When was the last time you went out to eat with the Chamber person, City Council rep, Parks and Recs Director?  Don’t get complacent about those relationships.

Work Smarter… I’ve started on David Allen’s Getting Things Done.  I’ve completed Order From Chaos and am trying to implement Liz Davenport’s cockpit system.  Hopefully I’ll get more things ticked off my to-do list and not have so many small pieces of paper lying around with scribbles on them.

Stress Less… Really it starts with exercise.  I’m not talking running a marathon.  Simple stress reducing exercises that relax muscles, gives you a feeling of happiness, reduces pent up frustrations, and takes your mind off of problems.  On top of all that, you’ll look better and have more energy too!  Energy to stay up late cleaning out the email inbox.

Believe More… Just tonight the Bible story I read my 4-year-old reminded us that He provides food for the birds and clothes for flowers.  Aren’t you more valuable than they?  “Seek first His kingdom and righteousness and all these things will be given to you as well!”

Here’s to a great 2012!  Thanks for reading!