Tag Archives: Politics

The Fifth P of Marketing

A colleague at a recent tourism function was sharing how her DMO was getting in a “turf war” between the City and the Chamber – both trying to take over the management of the organization. She concluded by sharing ‘I’m staying out … Continue reading

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The Fifth P of Marketing

Remember the Four Ps of Marketing?  Product – Price – Placement and Promotion.  It’s the Marketing 101.  Last time I shared how it’s the core of what we do – destination development (Product), drive hotel rates (Price), advise on the … Continue reading

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